City of Bayamon Rebranding

Redesigning or rebranding a city is a monumental task that no designer could do alone or at least is not recommended to do alone. In this project, we chose a logo that needed urgent redesign or just a logo that we felt that we could give it a new and different perspective. I chose the city of Bayamon, located at the north part of Puerto Rico. I know this city since I was raised and live there, so I wanted to give it a try and sharpen my skills in design. As I said, is a monumental task, though I think I did an awesome research and tried to redesign the new concept accordingly to historic, cultural, social and psychological data, I know for sure that this redesign is way off for how a city should look in terms of brand. Yet, the experience was awesome and educational, and it was close to what I am pursuing, to be an Environmental or Experiential Designer.

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