Castello di Volpaia Chianti Classico Advertisement

This holiday advertisement poster was very meaningful for me but also an interesting challenge. The requisite was to design a holiday ad poster for any brand or product of our choosing. Since I do not celebrate any known holiday, and the only event I do celebrate is the Memorial of Jesus, then I asked myself, how do I design an ad for the Memorial of Jesus and at the same time for a product, without been offensive, disrespectful or opportunist? Then I remembered wine. Research suggests that a wine like Chianti could be use as a symbol for Jesus blood since is unadulterated just as Jesus stated he was when in human form, free of sin and perfect. I decided for a well ranked Chianti such as Castello's. Another requisite was to make a duotone design. I used purple, to emphasize Jesus as King, but also grapes, and scarlet to represent his blood and sacrifice, but also wine. I used the full moon and three torture stakes to set the occasion. Also, I add the date for the next Memorial.