Rustic Colors
Brand Identity
Brand Identity
Rustic Colors is an embroidery brand for accessories made of rustic or raw fabrics. Established in 2017, after Hurricane Maria passed through Puerto Rico. Rustic Colors main objective is to highlight women's beauty.
Rustic Colors owner, Gloria Burgos, was born in Puerto Rico. She always has been passionate for arts and handcrafting. She loves candies and vintage things.
An economical need prompted Gloria Burgos, with minimalist designs on wood pieces, to create Rustic Colors. Later, she adopted embroidery skills using thread and Canvas fabric as her main resource.
In the wordmark, RustiColors is similarly close to her own handwriting. BY GLO stands for her name and makes it sound fashionable. The brandmark is compose of a leaf branch, which represents natural or rustic materials and its development. An embroidery needle, which represents the main tool and handcrafting. A ring which represents the frame use for embroidery and the harmony of all the pieces and colors.
Playlist Script font is identical to Gloria Burgos handwriting. The colors palette gives the idea of rustic, earthly and natural, but at the same time, youthful, fashionable and colorful.
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This is my first brand identity project. Rustic Colors owner Gloria Burgos is pleased with the results. You can see her work at www.rusticolors.com or at her Instagram @rustic.colors
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Feel free to visit my profile for more or check out my Instagram @bryan.emmanuelli for photography edits.
